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Tuesday, June 19, 2007

The Sims Become Autonomous

Electronic Arts' body has undergone drastic surgery, emerging from the operating theatre in chunks: four autonomous 'business units'. The ex-adjoinees would like themselves to be known as:

  • EA Games
  • EA Sports
  • EA Casual Entertainment and ...
  • The Sims
That's right, The Sims now answer to nobody but the inexorable demands of acquisitive capitalism. Considering they've already acquired their own brood of credit cards, it can only be a matter of time until The Sims: Secret Police surveillance becomes a mandatory installation for our monitors. We'll all be talking Simlish if we know what's good for us. I need to lie down.

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