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Thursday, October 12, 2006

XBus


Joystiq reports on a 20-day XBox 360-laden bus tour upon which Microsoft will embark upon today. The goal of the road trip - to publicise Microsoft's new console and to act as a counterpoint against the recent upsurge in political anguish against video games.

The bus carries the slogan "Safety is no game. Is your family set?". Robbie Bach, President of Microsoft Corp's Entertainment and Devices Division, hopes that the console's cruise will attract and educate parents, presumably because they generate a significant proportion of XBox 360 revenue.

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